Teneriffe Festival returns 2 July

NEWS

The Teneriffe Festival is to return to the streets of the riverside suburb on Saturday 2 July after attracting 30,000 people to the inaugural event last year.

“I’m excited to confirm that the Teneriffe Festival will be staged again in and around the riverside streets on Saturday 2 July,” festival chairman, local business owner Richard Bodley said.
“To celebrate our second year, we conducted a design competition in conjunction with the Design College of Australia. Out of over 30 entries, we’ve selected one student’s concept to be the basis for the festival’s branding this year.”
Lauren Sisson, a final-year student at the college, is excited to have her concept selected and to be working alongside the festival’s board to develop advertising, marketing and digital collateral for the event.
“I’m also a local, so I’m pretty proud to have my concept chosen for a festival that celebrates what I live and breathe every day,” Lauren said. The concept is called Teneriffe Recollections and is an eclectic mix of items that form the suburb’s cultural and historic fabric.
“We felt it important to ensure that the annual festival remains fresh and lively and opening the branding up to a design contest was a great way to foster new ideas and involve students in a commercial process,” Mr Bodley said.
“We couldn’t be happier with the outcome and I congratulate Murray Sutherland from Basis Group and Clinton Harvey from the Design College of Australia for driving the process.”
The 2011 Teneriffe Festival will have something for everyone, including a farmers, craft and fashion market, fashion parades, live music, family attractions, an outdoor picture show, sheep shearing, spinning and weaving, cooking demonstrations as well as historical displays and bus tours celebrating Teneriffe’s rich history and culture.
Food stands will serve market-fresh produce and snacks and the beverage stands will cater for all tastes.

• For more information, check out the festival’s website at www.teneriffefestival.org